1) Hook & Irons
First off, it's a great logo.
Second: This new company is about fire fighters. It's about the legacy of fire fighting in America and about creating a brand that recognizes it. Think Nike swooshes for the putting out burning buildings crowd.
The store is great.
2) Sanborn
This 144 year-old map company has a terrible current logo, but once upon a time they would redesign it for every map they made. They started out making maps for fire insurance and moved into historic map making and modern cartography.
Here is a run down of 30 of those very awesome, really great, old logos.
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