21 September 2012

THIS! 9/21/12

THIS! on September 21st, 2012

1) Hook & Irons


First off, it's a great logo.

Second: This new company is about fire fighters. It's about the legacy of fire fighting in America and about creating a brand that recognizes it. Think Nike swooshes for the putting out burning buildings crowd.

The store is great.


2) Sanborn

This 144 year-old map company has a terrible current logo, but once upon a time they would redesign it for every map they made. They started out making maps for fire insurance and moved into historic map making and modern cartography.

Here is a run down of 30 of those very awesome, really great, old logos.